3/11/2023 0 Comments Optimize images for website![]() Even if it's just a few milliseconds, that could be the difference between your site either gaining or losing countless website visitors. When you optimize images for the web, you're reducing page load time and increasing site speed. Google is actually looking to see if you’ve chosen the right types of files for use on the web so that your site will load as fast as possible. ![]() But there is one element of your site that you can definitely control to help speed up your website’s load time, and that's images. These are often beyond your immediate control. These are things often outside of a marketer's immediately control and will take a technical specialist to look into. It could be the software that runs your website (ie: WordPress), and/or the hosting server’s response time that's slowing you down. Slow website load times can be caused by several factors so it's a little difficult to pinpoint one thing. And, take a look at our free guide to website must-haves. So how do you make sure your website is blazing fast and meets Google's requirements? Keep reading for more information one major area impacting site speed. (Read our blog for more about site speed: Industry Update: How to Prepare for Google's Core Vitals Update) Page speed has been a ranking factor in Google's algorithm for a while, but in 2021, it's an even bigger part of the ranking factor. ![]() Website Load Time Affects More Than Visitors ![]() Google has worked very hard to focus on things that are important to their users. Mobile users may give you a little bit longer, but as phone speeds increase, patience decreases with slow loading sites on a phone.Īnd because people prefer faster sites, it's also important to Google. And a lot of the time you're waiting on images to load on the screen.Īccording to several studies, you have about 2 seconds to get a website to load before the visitor is ready to move on. The "world wide wait." We've all attempted to visit a website that just seems like it takes forever to load. Been where? You know, that website that is soooooo slow. ![]()
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